Q: Tell me about your Innovation in performance and marketing?
A: The products are market-leading for their support services. British Insurance has been described by financial research specialist Defaqto as being ‘at the very top of the market for its wide-ranging cover and support services’.
Having appointed itself the UK’s consumer champion and developed a portfolio that could withstand close scrutiny from third parties, British Insurance harnessed the power of the media, third party endorsers and the internet to help get its message across and meet its marketing objectives;
1. To provide consumers with market-leading PPI products and service
2. To ensure consumers are aware they have a choice in how they purchase PPI
It wasn’t long before British Insurance topped the national media’s ‘best buy’ tables and was recommended by internet comparison portals and independent research houses.
The Company’s willingness to de-mystify the cover, premium and claims issues, plus ability to provide case studies and low-cost quotes resulted in British Insurance dominating the national and regional press. It regularly appears in national, regional and trade press titles, was recommended by BBC2’s Money Programme, contributed to ITV’s Tonight with Trevor McDonald and inputted to OFT, FSA and CC investigations.
British Insurance continuously wins awards and these successes help raise consumer confidence in the products and the PPI sector in general. Award wins include; 2007 – Mortgage Introducer and What Mortgage? Best MPPI Provider, Mortgage Strategy and Mortgage Intelligence Best Insurance Distributor, 2008 – Mortgage Introducer, Complete Guide to Homebuying and What Mortgage? Best MPPI Provider, Mortgage Introducer, Investment International and What Mortgage? Best Overall Insurance Provider, Mortgage Finance Gazette Best Insurance Provider, Personal Finance Awards and Mortgage Finance Gazette Excellence in Treating Customers Fairly, Global Business Excellence and Personal Finance Awards Outstanding Consumer Champion, 2009 – Mortgage Introducer, What Mortgage? and Complete Guide to Homebuying Best MPPI Provider, Mortgage Introducer, Mortgage Finance Gazette and Investment International Best Overall Insurance Provider, What Mortgage? Best Online Insurance Provider, Best Business Awards Outstanding Personal Achievement and Mortgage Finance Gazette Excellence in Treating Customers Fairly.